8/16/2023 0 Comments Instagram search and exploreYou could turn any of these into hashtags for Instagram, like #bbqeater and #bestbbqinla. Below are the related search terms for bbq. Search on Google and and see what related searches come up for the keyword you’re using.Check out your competitors by finding Instagram businesses or user profiles that are in the same line of business as you and looking at the hashtags they’re using.Click on those posts to see what sort of audience those posts are attracting and other hashtags those posts use. An array of posts that have used that specific hashtag will appear. Search for a hashtag and click on the ones that you’re interested in using.This is where a little research will make all the difference in helping you maximize your social media presence. The key is to use specific hashtags that will grab your target audience’s attention. It’s easy for your single post to get lost among the 32.8 million other #bbqs out there. Keep in mind that the best hashtags are not always the most popular ones. For example, if you type “bbq” into the search box and toggle over to tags, you can find all the hashtags related to “bbq” and how many posts have used each hashtag. How to appear in Instagram Search Add hashtagsĪ hashtag is a way to mark your post so anyone using Instagram Search will find your post among their search results. As you can see, the Instagram algorithm has chosen craft and embroidery posts that are similar to the posts this user has liked in the past or are from accounts that are similar to the ones they’ve interacted with previously. On this account, all the user does is peruse embroidery and craft ideas. The point of Explore is to enable users who tend more towards passive browsing (as opposed to actively searching) to discover new posts, videos, and accounts that align with their interests.īelow is the Explore page for an Instagram account that was created for an embroidery enthusiast. Explore uses the same criteria as Search, but it also includes currently trending posts it thinks you’ll like, as well as Reels, Instagram Stories, and posts that your connections have liked. Instagram Explore is a discovery engine that curates the type of content that Instagram thinks you’ll be interested in based on your past activity. When you type “pet” into the search bar, it brings up Instagram accounts involving pets. It uses all that data to tailor your Instagram search results so the most relevant results are at the top.įor example, say you’re a dog lover and you shop a lot for your dog on Instagram. Instagram’s algorithm will rank your search results depending on what Instagram accounts you already follow, what Instagram posts you’ve liked, and who you’re connected to on Instagram. It allows you to search for top posts, accounts, audio, hashtags, and places by simply typing the relevant keywords into the search box. The Instagram Search feature is Instagram’s internal search engine. What is Instagram Search and Explore? Search These stats make it abundantly clear that your target audience is more than likely on Instagram and looking for you-so why can’t they find you? This article will show you how to use Instagram Search & Explore to reach those audiences. An estimated 90% of those users follow at least one business on Instagram and one out two people surveyed by Instagram have used the app to discover new brands, products, or services. There are more than 2 billion Instagram users worldwide.
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